What do you use LinkedIn for?
Endorsing people for skills they never knew they had?
Trying to avoid being hounded by recruiters?
If so, youâ€™re missing a brilliant marketing opportunity. This workshop will show you how LinkedIn can help you grow your business, whatever your sector, and whoever your customers.
Social media expert James Dempster, co-founder of Cobb Digital,a leading digital marketing agency. James Dempster has ten years of experience creating powerful online campaigns for all kinds of businesses.
If you know youâ€™re not making the most of LinkedIn, but arenâ€™t sure how to change that, this session is for you. Youâ€™ll learn how to use LinkedIn to increase your market share â€“ and how this can be easier than on either Facebook or Twitter.
Youâ€™ll learn how to create personal pages that get attention, and business pages that your customers will love. Youâ€™ll find out how to create effective targeted advertising and how to measure its success with KPIâ€™s. Youâ€™ll discover what the difference between different types of content (curated, owned and bought) is, and how to use them all effectively.
Youâ€™ll come away ready to put in place a LinkedIn content plan that will work for you and your business.
Cost: £13 Members £18 Non-Members. This includes a meal and drink.