I expect like most other business owners you’re always looking for ways to stand out from the crowd on the search engine results pages (SERPs). I would suggest that converting your appearances on the SERPs, or impressions as they’re called in digital marketing circles, to clicks should be a key part of your digital marketing strategy. More and more digital marketing agencies are talking about their Conversion Rate Optimisation (CRO) services alongside their Search Engine Optimisation (SEO) ones, and we’re no different.
A simple strategy every business should look to adopt to improve their CRO is to go after Google business reviews. You’ll probably have seen the little gold stars and review snippets on the SERPs. All you need is a Google My Business listing, a Google+ page and happy customers prepared to tell people how satisfied they are with the service you’ve provided. Easy!
We just published a post on our blog entitled Utilising Google business reviews to promote your business and this will tell you everything you need to know about how to earn these reviews and how best to utilise them for the good of your business.
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